"A brand is a voice and a product is a souvenir."

Lisa Gansky

There is a job for every name. And every job has the perfect name out there somewhere. Our job is to create it. If you work in the Consumer Package Goods, Technology, Pharmaceutical or Medical Device arena, we can help you.


We provide naming solutions to clients matter how big or small the assignment. We have assembled a team of naming experts who have assisted with some of the world's most recognized brands.


Naming involves multiple disciplines: creative, legal, strategic, regulatory — all of which are in our naming wheelhouse.


“However beautiful the strategy,
you should occasionally
look at the results.”

Winston Churchill

A sound strategy is the cornerstone of any naming effort. Our experience spans thousands of projects with hundreds of the world’s biggest and smallest brands. Whether you need help developing a naming strategy for your newest offering, a nomenclature strategy for your portfolio, or an outsider’s view on an existing positioning strategy, we can give your team perspective from that experience.

When it comes to naming strategy, knowing what NOT to do is half the victory.

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