RESEARCH

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“Research is formalized curiosity. It is poking and prying with a purpose.”

Zora Neale Hurston

Whether you are looking to validate a brand name for a snack product with millennials or you want to reach cardiologists in Western Europe who specialize in pacemaker surgery — we’ve done it before.  We provide a total solution: identifying your target audience; developing and recruiting panels; writing custom questionnaires; programming; fielding; translating; collecting and analyzing the data; and putting together insightful customized reports delivered to you and your team in-person, along with key learnings and actions to be taken. 

 

We strongly believe you should never let research pick your name; but it remains an invaluable directional tool that is another data point in making a naming decision.

LINGUISTICS

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"Meow” means “woof” in cat."

George Carlin

Structure, meaning, syntax and phonetics are components of all language and communication. Add to that the sphere of global geographies and dialects and who knows what a given word or phrase means in another language? The Branding world is infamous with stories of well-intentioned brand names that were launched without doing language due diligence, only to be left with embarrassment or offensive implications in their wake. To avoid those land mines, we research potential names with native speakers living in your language markets to uncover those connotations, translations or cultural associations before they happen. It’s not rocket science… it’s language.

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